The word penetration is a powerful one in business and in corporate America. While it may not have much meaning in the private sector, the business world revolves around it, and its focus is all about this word. Whether we are in the social media realm or a business owner representing products or services, it's all about penetrating the population, and therefore the more the population is penetrated, the higher the revenue and the success of the endeavor. 

 

Ever since the beginning of time, there has been the desire and the ability to do business. If you were a tent maker in the first century, the information of you providing that value and the amount of those who received it and shared it decided how many tents you sold and were compensated.

 

The equation has never changed. (# % # % # *) Meaning the number that you made the information available to results in a percentage, those who inquired and of those who inquired provide a percentage of those who decided on your product or service, creating the successful revenue. 

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As that equation has not changed, what has changed is technology and its amazing advancements in the last 30 years. The ability for anyone to move communication around the world today instantly is completely amazing.

 

Yet the vast majority of the population has not captured the reality of this phenomenon. 

 

It all begins with the knowledge of the six phenomenons that have occurred in the last 30 years and specifically in the last several years.

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1. Technological progressions.

2. Information Communication.

3. Digital Economy.

4. Cyber Logistics.

5. The Covid Pandemic

6. Population technological awareness.

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